With encouragement from his family and friends, Paul began selling his specialty coffees at local farmers markets. During his first experience in 2010, a man approached and asked, “What flavors do you have?” Paul began explaining that he had coffee from Nicaragua, Costa Rica, etc., but the customer cut him off and said, “I just want some regular coffee.” It was then that Paul realized it would be a great challenge to educate his customers about gourmet coffee - where the beans come from, the quality, and why it tastes so good. As Paul notes, “Specialty coffee is a very young industry. It is tough because it’s easier to be a settler than a pioneer.” It was a challenge he was willing to accept.
Paul says the true drive behind his company is relationships. “My passion is developing meaningful relationships so that others can achieve their success.”