In September of 1987, the first Amy Head Studio opened its doors, welcoming clients into a beautiful, cozy space with the perfect hint of glamour. At the time, Amy offered complete image consultations, including tips on hairstyles, makeup and clothing. Amy’s husband, Harold, had a thriving commercial photographer business, and observed something special happening between Amy and her clients. Amy says, “Customers were looking for a way to look natural and feel good about themselves. I discovered I had the talent to do just that and teach others to do the same!”
Amy Head Cosmetics was born. “All of the products in the Amy Head line are about the customer,” says Amy. She defines natural makeup as makeup that looks like it belongs. Instead of using trendy marketing phrases that most cosmetic lines throw at consumers, Amy aims to bring simplicity to all of the confusing noise in the industry. “I want to stop all of the noise and provide clarity! I want to teach women how to use makeup and enjoy it,” she smiles. “My makeup belongs on the skin it is applied to; the colors adapt beautifully. It is not like painting a wall.”
Today, Amy Head continues ushering clients into a friendly and warm environment. “Harold and I want it to be a place that energizes you. I want it to be beautiful, feel good and be a little bit glamorous, but not to the point where it is intimidating. Amy Head studios have great music, warm people, and a color way that hits your brain in the loveliest way.”
Even after 28 years in the cosmetics industry, Amy is still enamored with her business. She smiles, “This is not about me. I’m just not happy if I’m not doing what is authentic to my personal journey. I do love what makeup does. It still amazes me.”
Amy firmly believes that the perfect palette for makeup is healthy, supple skin. She recommends a moisturizing routine, and adores the Bonnie Holmes line she sells in her studios and online. Amy says with awe, “Her moisturizers are great support to other lines. If you don’t have something to put into your skin, you can end up making your skin a little weaker.”
With cooler temperatures approaching, how can you achieve gorgeous, glowing skin? Today, Amy shares three products to help you achieve a naturally beautiful complexion:
~ Flawless Finish Foundation – “I like a little more coverage than just the mineral base foundation gives. Flawless Finish comes in a pump and is truly a rockstar formula. It is featherweight, but works magically. It feels so good down deep to have foundations that people enjoy.”
~ Mineral Glaze – “This product gives you a sense of luminosity. When you brush over it and put it on the skin, it has a beautiful rose tint to it. It makes the skin along the top of the cheekbone and orbital bone luminescent and pearlized. It is gorgeous even when you are not wearing any other makeup!”
Amy adds, “The shadow side of the south certainly affected me as a child, with its strict ‘Bible Belt’ values on how things ‘appear’ as well as our cultural over-identification with beauty, which inadvertently has said, ‘a woman is more valuable if she is pretty.’ This has had a difficult, but good driving force for me to understand the healthy aspects of image and the desire for beauty. Then on the other hand, our cherished love and deep appreciation for beauty that is pre-Civil War says that it’s not superficial in us. That river runs deep and I honor it daily. The fact still remains that beauty is important to southerners where it’s not so much in other regions. I will always be about the differentiation between the idolatry of beauty and a healthy desire for it.”
Beautifully said. Thank you, Amy, for sharing your talents and incredible cosmetic line with us since 1987. We simply love your beauty philosophy and are thankful to have such an extraordinary line right here in Mississippi. For more information on Amy Head Cosmetics, please visit their beautiful website here.
Thank you to Amy’s talented husband, Harold Head, for providing the lovely photographs!