Imagine a world where bank customers have to take care of all their banking needs between the hours of 8 a.m and 5 p.m. This world is hard to imagine, because banks have implemented a wide variety of products and services to make the customer experience much more convenient.
In fact, data gathered from the Pew Research Center and Federal Reserve show 81% of those who manage their household's finances banked online at least once in the last year. The shift is due in large part to the current renaissance in consumer finance technology combined with an increasing demand from customers to do banking on their own terms. But surpassingly, some banks are slow to adopt to full online banking services for their customers, or they make their online banking portals difficult to use.
"Banking should be done at the client's convenience and not subject to certain hours, locations, or limited product offerings," said Bill Barron, central Mississippi president at Renasant Bank. "The shift to digital represents a new mentality from being a 'local' branch to a part of a digital marketplace-- impartial to physical location. The customer journey changes dramatically when convenience is defined by the simplicity of design and the ability to open and manage accounts online or with a mobile device."
Renasant Bank offers a full suite of convenience banking technology, from standard services like mobile check deposit and online bill pay to an easy-to-use mobile app and Apple Pay. With the Renasant Bank app, customers can check their balances, transfer money between accounts, find nearby branches and ATMs and deposit checks.
"A full 90% of millennials acknowledge that they use digital banking channels far more often than branches," Barron said. Additionally, online banking customers can pay loans, set up account alerts to manage cash, pay bills and monitor cleared checks. Renasant customers may also request to receive account balances and recent transaction history via text message.
Convenience banking technology is just one of the many ways the staff at Renasant Bank tries to better understand their customers while saving them valuable time and energy.
"From our online banking platform to our treasury management suite of products or our state-of-the-art P2P application, the interfaces focus on simplicity of design while maintaining robust product features," Barron said. "All of this to achieve one simple goal--- to make our customers' lives easier."
Article written by J.B Clark
In fact, data gathered from the Pew Research Center and Federal Reserve show 81% of those who manage their household's finances banked online at least once in the last year. The shift is due in large part to the current renaissance in consumer finance technology combined with an increasing demand from customers to do banking on their own terms. But surpassingly, some banks are slow to adopt to full online banking services for their customers, or they make their online banking portals difficult to use.
"Banking should be done at the client's convenience and not subject to certain hours, locations, or limited product offerings," said Bill Barron, central Mississippi president at Renasant Bank. "The shift to digital represents a new mentality from being a 'local' branch to a part of a digital marketplace-- impartial to physical location. The customer journey changes dramatically when convenience is defined by the simplicity of design and the ability to open and manage accounts online or with a mobile device."
Renasant Bank offers a full suite of convenience banking technology, from standard services like mobile check deposit and online bill pay to an easy-to-use mobile app and Apple Pay. With the Renasant Bank app, customers can check their balances, transfer money between accounts, find nearby branches and ATMs and deposit checks.
"A full 90% of millennials acknowledge that they use digital banking channels far more often than branches," Barron said. Additionally, online banking customers can pay loans, set up account alerts to manage cash, pay bills and monitor cleared checks. Renasant customers may also request to receive account balances and recent transaction history via text message.
Convenience banking technology is just one of the many ways the staff at Renasant Bank tries to better understand their customers while saving them valuable time and energy.
"From our online banking platform to our treasury management suite of products or our state-of-the-art P2P application, the interfaces focus on simplicity of design while maintaining robust product features," Barron said. "All of this to achieve one simple goal--- to make our customers' lives easier."
Article written by J.B Clark
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