Au Courant Haute Events & Florals {Life Story}

Are you dreaming of the perfect floral arrangement for your wedding or event?  Whether you prefer simple and sweet or vibrant and grand, Au Courant Haute Events and Florals creates awe-inspiring designs that will surely take your breath away. 

Each beautiful piece is created under the artistic direction of Matt Nicholas of Jackson’s M. Nicholas Collection and Meredith Young.  Au Courant is nestled in the heart of the thriving Fondren neighborhood in Jackson.  In an area filled with talented artists, Au Courant stands out with their ability to turn simple flowers into something truly magnificent.  We spoke with Meredith Young to learn a little more about her impressive company and their incredible gift for floral design.

What was the inspiration behind starting your company?
“Matt and I both have creative backgrounds and we LOVED going to the Grove and producing Large arrangements with a "wow" factor.  We began to get noticed and it went from there.”

Tell us about the name, Au Courant!
“Matt has an Aunt that owned a store with the same name and he always loved it.  It's hard to pronounce but it sets us apart.  It's a French term that means Fashionable, stylish.”

Your floral arrangements are simply exquisite.  What inspires you to create each piece? 
“We are inspired by our clients, fabrics, nature, other designers, etc.”

Where do you get your gorgeous flowers?
“We get our flowers from all over.  Sometimes we purchase from our local wholesaler or we use wholesalers in California to get the products we want.  I log a lot of hours trying to track down the best product for my clients.”

Tell me about Matt's role and his artistic direction with the company
“Matt has a great eye for design as you can see in his interior design work.  Everything he does is from natural talent. Matt's main concentration is his interior design work but when I ask him to help with a large event, he usually jumps right in and we make a perfect team.”

Tell me about your role with the company
“I run the company!  I meet with clients, come up with color schemes, find and purchase flower varieties and produce and deliver designs with my team."

You are located in the heart of Fondren.  It seems to be such an artistic, thriving community.  How did you choose that location?
“Matt's business was located in Fondren when we decided to start Au Courant.  It was natural to open Au Courant near M. Nicholas Collection.  In February, our lease ran out in Fondren Village and we both decided we wanted to stay in the area. Most of the stores and people in Fondren appreciate art and creativity and we love being in such an environment.”

What is your favorite part of your job?
“I LOVE designing, especially when I get to come up with my own unique designs.”

Thank you, Meredith, for sharing your story and these gorgeous photos! Your work is truly magnificent!

{Blog by Mitchell Walters}