“Our denim is built for you. We don’t require you to fit into our jeans,” says Josh West, owner of Blue Delta Jean Co. in Oxford, Mississippi. “No matter your body type, we can perfectly build that jean around you. Even customers who are not a hard fit are buying our denim because they want quality jeans and something different. We are the YETI cooler of the jean world on college campuses.”
Josh has always had an eye for fashion. “I dress differently than my peers, and I saw a place to create value in custom clothing,” he says. His keen sense of style sparked the brilliant idea to create custom garments in North Mississippi. He quickly realized custom jeans were highly in demand, and Blue Delta Jean Co. was born.
Josh and his business partner, Nick Weaver, hired their first seamstress in 2012. They began with custom fittings around the state, and by 2013, signed with retail stores around the country to fit customers for their brand. They even signed with Tom James, the largest custom clothier in the world.
Denim is a difficult product to custom build. Josh says, “We are a touch and feel business, and we are not creating these jeans as quickly as we can. We are building each jean for one person. We use premium raw denim, 99% American-milled.” Each pair of jeans is created in Tupelo, just an hour from their sales office and showroom in Oxford.
We recently traveled to Blue Delta Jean Co. to see their incredible showroom in person. Today, Josh guides us through their custom process:
~ “Come to our studio, just steps from the square in Oxford. It looks nothing like any other store. You are here to build your jean with one of our stylists!”
~ “Choose your denim. We have up to 15 choices of denim on the roll. You get to touch, feel, smell, and stretch the denim. That becomes your canvas.”
~ “Choose your thread for top stitch, bottom stitch and accent stitch. We have eight colors to choose from; some are conservative and some are more decorative.”
~ “Choose your extras, such as hardware and pockets.”
~ “The most important part…we take tons of measurements for fittings. We take 8 to 12 measurements from the waist down. You can choose straight, flare, London trim, or boot. We will give you pointers on which style best suits your body type. You wait around 6-8 weeks and then we like our customers to come back into the store and try the jeans on. If the fit is not correct, we are more than happy to change things for you. If you cannot come to the Oxford store, we will ship the jeans to you. The first meeting is the most important part of the process!”
Blue Delta Jeans run from $350 to $500. The Oxford showroom is open Tuesday through Saturday, or you can request a custom fitting here on their website. You can also call or simply drop by the showroom!
Josh says, “When the garment world moved overseas, a lot of our talent left with it. I saw an avenue with all of the talent we have in this area, to bring the ability of a premium custom product back to America.” We are in awe of the phenomenal jeans Blue Delta is producing, and we cannot wait to slip into a pair of our own Mississippi-made custom jeans!
For more information, please visit the Blue Delta Jean Co. website here!
A special thank you to Brian Flint of b. flint photography for capturing these wonderful photographs! You can view his inspiring website here.
Josh has always had an eye for fashion. “I dress differently than my peers, and I saw a place to create value in custom clothing,” he says. His keen sense of style sparked the brilliant idea to create custom garments in North Mississippi. He quickly realized custom jeans were highly in demand, and Blue Delta Jean Co. was born.
Josh and his business partner, Nick Weaver, hired their first seamstress in 2012. They began with custom fittings around the state, and by 2013, signed with retail stores around the country to fit customers for their brand. They even signed with Tom James, the largest custom clothier in the world.
Denim is a difficult product to custom build. Josh says, “We are a touch and feel business, and we are not creating these jeans as quickly as we can. We are building each jean for one person. We use premium raw denim, 99% American-milled.” Each pair of jeans is created in Tupelo, just an hour from their sales office and showroom in Oxford.
We recently traveled to Blue Delta Jean Co. to see their incredible showroom in person. Today, Josh guides us through their custom process:
~ “Come to our studio, just steps from the square in Oxford. It looks nothing like any other store. You are here to build your jean with one of our stylists!”
~ “Choose your denim. We have up to 15 choices of denim on the roll. You get to touch, feel, smell, and stretch the denim. That becomes your canvas.”
~ “Choose your thread for top stitch, bottom stitch and accent stitch. We have eight colors to choose from; some are conservative and some are more decorative.”
~ “Choose your extras, such as hardware and pockets.”
~ “The most important part…we take tons of measurements for fittings. We take 8 to 12 measurements from the waist down. You can choose straight, flare, London trim, or boot. We will give you pointers on which style best suits your body type. You wait around 6-8 weeks and then we like our customers to come back into the store and try the jeans on. If the fit is not correct, we are more than happy to change things for you. If you cannot come to the Oxford store, we will ship the jeans to you. The first meeting is the most important part of the process!”
Blue Delta Jeans run from $350 to $500. The Oxford showroom is open Tuesday through Saturday, or you can request a custom fitting here on their website. You can also call or simply drop by the showroom!
Josh says, “When the garment world moved overseas, a lot of our talent left with it. I saw an avenue with all of the talent we have in this area, to bring the ability of a premium custom product back to America.” We are in awe of the phenomenal jeans Blue Delta is producing, and we cannot wait to slip into a pair of our own Mississippi-made custom jeans!
For more information, please visit the Blue Delta Jean Co. website here!
A special thank you to Brian Flint of b. flint photography for capturing these wonderful photographs! You can view his inspiring website here.
{Blog by Mitchell Walters}
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