A precious children’s clothing store has officially opened its doors in Dogwood Promenade! Owner Jessica Donovan says, “My dream growing up was to always have my very own boutique. I studied Fashion Merchandising at USM and went to fashion school at the Art Institute for Fashion Marketing Management.” After welcoming three sweet boys and a beautiful baby girl, Jessica decided to make her dreams come true. Bows & Arrows was born.
Bows & Arrows had its grand opening yesterday, and will continue celebrating throughout the weekend! On Saturday, they will have special sweets from the Turquoise Chandelier, and next weekend they will have a HUGE sale on all of their spring and summer merchandise!
Bows & Arrows had its grand opening yesterday, and will continue celebrating throughout the weekend! On Saturday, they will have special sweets from the Turquoise Chandelier, and next weekend they will have a HUGE sale on all of their spring and summer merchandise!
We sat down with Jessica and asked her all about her amazing new children’s boutique:
What is the meaning behind the name “Bows & Arrows?”
“When I first decided to open a children's boutique, I started brainstorming. I was putting together my children's initials, names, kiddie verbs, etc. I wanted something that was catchy and different, but still knowingly a children's store! The next day it came to me, as I was looking at arrow decor for my son's ‘big boy’ room. Bows & Arrows... girls love Bows (hair bows) and boys love to play with Arrows! It was perfect and just the uniqueness that I was going for. It represents boys & girls!”
What is the meaning behind the name “Bows & Arrows?”
“When I first decided to open a children's boutique, I started brainstorming. I was putting together my children's initials, names, kiddie verbs, etc. I wanted something that was catchy and different, but still knowingly a children's store! The next day it came to me, as I was looking at arrow decor for my son's ‘big boy’ room. Bows & Arrows... girls love Bows (hair bows) and boys love to play with Arrows! It was perfect and just the uniqueness that I was going for. It represents boys & girls!”
What inspired you to open this store?
“My inspiration was my daughter! When I found out I was blessed with a little girl (Christmas Day) finally...after having three boys, I knew I wanted to spend as much time with her and just spoil her rotten. I then decided to open an online boutique, and get it going, so that I would be able to stay home with her. I saw a post on Instagram later that day that Material Girls was relocating, and didn't think anything of it. This has always been one of my favorite locations for a store! A few weeks later, walking into Target, I saw the old spot with a ‘For Lease’ sign in the window. I immediately called my mom and said, ‘It’s up for lease!’ I told her that if it indeed didn't already have a commitment then it was meant to be, and that I would find a way to make it my storefront!
After contacting the landlord back and forth through email, I was running numbers, putting together a business plan, praying that the good Lord look over me through all of this, etc. After I left Pinelake, I opened up my phone to see that I had a voicemail letting me know someone had verbally committed to a lease the spot. I was upset, but not heartbroken. Like I told my family, ‘If it wasn't meant to be, then it just wasn't my time for a storefront and I would go through with my online store!’
Three weeks later, I received a call saying that the lease fell through and it was again available. I knew I would do whatever I had to do for this to be Bows & Arrows! Four months later, I not only have a beautiful 2-month-old baby girl, but we are about to have our GRAND OPENING! I still keep asking myself, ‘Is this real?’ I have been hoping and praying for a little girl and to have my very own store for the last few years, and it all fell into place, all within a few months of each other. God is so Good!”
“My inspiration was my daughter! When I found out I was blessed with a little girl (Christmas Day) finally...after having three boys, I knew I wanted to spend as much time with her and just spoil her rotten. I then decided to open an online boutique, and get it going, so that I would be able to stay home with her. I saw a post on Instagram later that day that Material Girls was relocating, and didn't think anything of it. This has always been one of my favorite locations for a store! A few weeks later, walking into Target, I saw the old spot with a ‘For Lease’ sign in the window. I immediately called my mom and said, ‘It’s up for lease!’ I told her that if it indeed didn't already have a commitment then it was meant to be, and that I would find a way to make it my storefront!
After contacting the landlord back and forth through email, I was running numbers, putting together a business plan, praying that the good Lord look over me through all of this, etc. After I left Pinelake, I opened up my phone to see that I had a voicemail letting me know someone had verbally committed to a lease the spot. I was upset, but not heartbroken. Like I told my family, ‘If it wasn't meant to be, then it just wasn't my time for a storefront and I would go through with my online store!’
Three weeks later, I received a call saying that the lease fell through and it was again available. I knew I would do whatever I had to do for this to be Bows & Arrows! Four months later, I not only have a beautiful 2-month-old baby girl, but we are about to have our GRAND OPENING! I still keep asking myself, ‘Is this real?’ I have been hoping and praying for a little girl and to have my very own store for the last few years, and it all fell into place, all within a few months of each other. God is so Good!”
Describe the clothing and the atmosphere of the store!
“Ahh, the clothing! I went to Dallas Market, Atlanta, and New York searching for different lines to carry, and boy, is it overwhelming! I carry sizes NB to 6-7 in both boys and girls clothing! I have chosen something for everyone and at all price points without sacrificing the quality. The clothing is a range from sweet, fun, and stylish to some edgy. I am even carrying several organic lines. I wanted to bring back all the latest trends in the children's industry.
I would say the atmosphere of the store is friendly, inviting, fun, and convenient for both adults and children, as we have a play area in the back with a TV to give the moms and dads a break - so they are able to shop! You can come in looking for a baby shower gift, an entire outfit for pictures, or just some cute accessories!”
“Ahh, the clothing! I went to Dallas Market, Atlanta, and New York searching for different lines to carry, and boy, is it overwhelming! I carry sizes NB to 6-7 in both boys and girls clothing! I have chosen something for everyone and at all price points without sacrificing the quality. The clothing is a range from sweet, fun, and stylish to some edgy. I am even carrying several organic lines. I wanted to bring back all the latest trends in the children's industry.
I would say the atmosphere of the store is friendly, inviting, fun, and convenient for both adults and children, as we have a play area in the back with a TV to give the moms and dads a break - so they are able to shop! You can come in looking for a baby shower gift, an entire outfit for pictures, or just some cute accessories!”
Describe the child you picture wearing your clothes!
“A newborn leaving the hospital in their coming home gown, a toddler girl wanting a ‘big girl’ purse to match her mom’s, or a toddler boy wanting to look cool for his first day back to school! I picture a true little Mississippi girl wearing a glamorous Tutu with her cowboy boots and all the accessories she can imagine!”
Bows & Arrows will not only carry clothing, but also sweet gifts and accessories. Jessica adds, “In the next month we will also be selling Bratt Decor cribs, Lolli Living Crib Bedding and decor, as well as a huge selection of customizable nursery prints! Brooklynn (my daughter) will be working the store with me and we cannot wait to meet everyone!”
“A newborn leaving the hospital in their coming home gown, a toddler girl wanting a ‘big girl’ purse to match her mom’s, or a toddler boy wanting to look cool for his first day back to school! I picture a true little Mississippi girl wearing a glamorous Tutu with her cowboy boots and all the accessories she can imagine!”
Bows & Arrows will not only carry clothing, but also sweet gifts and accessories. Jessica adds, “In the next month we will also be selling Bratt Decor cribs, Lolli Living Crib Bedding and decor, as well as a huge selection of customizable nursery prints! Brooklynn (my daughter) will be working the store with me and we cannot wait to meet everyone!”
A special thank you to Hull Portraits Studio for capturing these perfectly adorable photographs! Also, a big hug and thanks to our precious young models!
You can visit the Bows & Arrows Facebook Page here. Happy Shopping!
{Blog by Mitchell Walters}
You can visit the Bows & Arrows Facebook Page here. Happy Shopping!
{Blog by Mitchell Walters}
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